How to Grow Your Bookkeeping Business Starting from Zero Clients -Growing a small business is tough, and for bookkeepers operating in a crowded marketplace it is particularly so. Gemma Butler, associate director of marketing for The Chartered Institute of Marketing, says having the customer at the heart of your business is key. Doing this not only ensures that your offer cuts through the clutter in a busy marketplace, but clearly establishes your brand as a valuable and forward-thinking service provider. The benefits of this approach is that your clients will feel valued by your company, and can then act as advocates for the services you provide. One bookkeeper that is doing this particularly well is Carole Alexander , founder of Carole Alexander and Associates, who has been trading for more than 10 years but has never needed to advertise because of the steady flow of work she gets through testimonials and word of mouth. While this traditional route can reap benefits for some, social media has opened up a whole new world for small businesses, granting them access to a global audience ready to listen to what you have to say.
The fact is, most freelance bookkeepers do get a large proportion of their clients through word of mouth and referrals. And those first few clients are usually either someone the bookkeeper already knows, or connected through a mutual contact. And yes, it is often a matter of being in the right place at the right time with the right people. But it really is NOT as hard as one might think. Most of us are introverts. We like working with numbers, not so much with people. And THAT is the real stumbling block.
A survey from the Bookkeeping Business Benchmark Report conducted by the Australian Bookkeepers Network took a look at the top challenges that bookkeepers face in their business:. Evidently, right up there as one of the biggest concerns for you in business is sourcing new clients. Your marketing plan should also be largely focused around on-going initiatives that are still manageable during your busy times, not just when things get quieter. Here are 9 ideas you can add to your marketing plan for to help you boost your bookkeeping business without massive monetary investment:. Offer your services to help out a local community group or charity organisation.
After meeting her now-cofounder, Ben McAdam, and discussing the various needs in the bookkeeping niche, she decided she was going to try a business partner anyway. Along with Bean Ninjas, Meryl also runs her own consulting business, MCJ Consulting , where she helps implement cloud accounting into businesses who need to make the transition. Why Meryl decided to become an Entrepreneur:. Meryl Johnston started off in accounting and worked her way up to a senior auditor position at one of the top-5 largest public accounting firms in the world. She realized many weekends and nights were spent in the office and not doing the things she loved.