Ultimate guide to email marketing for business pdf

The Importance of Email Marketing

Learn all about it in this ebook, including how to build and manage killer campaigns, how to track and measure your performance, and which tools can help maximize your revenue. This chapter explores some of the most important email marketing KPIs to keep track of, like open rates, click-through rates, and your overall return on investment ROI. This chapter is stuffed to the brim with email marketing examples and advice, as well as tips for how to build your first email marketing plan depending on your current situation. Gone are the days of sending emails manually. There are tons of single-purpose email marketing tools and fully-automated email marketing platforms that can easily tie together all the moving parts. Learn about tools and plugins like schedulers and opt-in form creators, as well as reviews of some of the major players like AWeber and Constant Contact.

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Email marketing has been around forever—and for good reason. Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans. Despite the rise of social media and unsolicited spam email which is never a good marketing strategy , by the way , email remains the most effective way to nurture leads and turn them into customers. There are many reasons you should make email marketing one of your top priorities, but here are the top Email is the 1 communication channel.