Flying Off Course
Flying off Course Third edition The airline industry presents an enigma: high growth rates during the last forty years Author: Rigas Doganis DOWNLOAD PDF.
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Airline economics and marketing
Professor Doganis has produced the fourth edition of his classic book on airline economics. The theme of this book is that for individual airlines, financial success depends on matching supply and demand in a way which is both efficient and profitable. The problem is that while airline managements have considerable control over the supply — that is, the nature of services they offer — they have relatively little control over the demand for those services. They can influence demand but they cannot control it. It is because of this that the process of matching supply and demand is so dynamic and unstable. The book focuses initially on how different factors influence airline costs and the degree to which such factors can be controlled or influenced by management. The short—haul charter airlines, integrated into inclusive tour companies, have been badly hit both by the growth of LCCs and by the changing travel patterns associated with the internet and the desire for more independent holidays.
This content was uploaded by our users and we assume good faith they have the permission to share this book. If you own the copyright to this book and it is wrongfully on our website, we offer a simple DMCA procedure to remove your content from our site. Start by pressing the button below! Flying off Course Third edition The airline industry presents an enigma: high growth rates during the last forty years This book sets out to explain, in clear and simple terms, why this should be so. It provides a unique insight into the economics and operation of international airlines.
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