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Keep It Simple, Stupid: You're Smarter than You Look
The simpler the explanation and the simpler the product, the more likely it is that the output will be useful to others. Kelly explained the idea to others with a simple story. Today the KISS principle is celebrated in many engineering professions including software engineering and is often brought to bear by managers in many professions as well as by trainers and educators. KISS may have been the first usability principle for product design — though it was never formally presented as a usability principle. This is a true for mobile applications as it is for fighter planes.
This morning, while I was going through Mint, the business daily, I came across three unrelated stories headlined thus:. The lean brand portfolio approach, which is also being adopted by rival Parle Products Private Limited, represents a big shift from earlier years when biscuit makers launched hordes of new labels, brand variants and flavours. Some other consumer goods companies such as United Spirits Limited and Mondelez India Foods Private Limited are also cutting brands as they seek to increase sales of premium products and boost margins. The company had recently announced results that show a sharp decline in sales and earnings. Three unrelated businesses, three unrelated issues. However, after I had read the three stories, I saw a commonality in them; and that is — Keep it Simple Stupid!
Keep It Simple, Stupid: You're Smarter Than You Look [Judy Sheindlin] on Instead this book is about family and criminal matters from court cases, making a .
the anatomy of dreams a novel
I’m very stupid
Trends are changing at an ever faster pace. Customers' demands never stop growing. And the market is becoming an ever more confusing place. No wonder there is a growing yearning to dial down the complexity. Indeed, we believe that simplification is just what companies need: With a business characterized by simplicity, you can be as close as possible to your customers while simultaneously operating at maximum efficiency.
KISS , an acronym for " keep it simple, stupid " or " keep it stupid simple ", is a design principle noted by the U. Navy in The phrase has been associated with aircraft engineer Kelly Johnson. While popular usage has transcribed it for decades as "Keep it simple, stupid", Johnson transcribed it as "Keep it simple stupid" no comma , and this reading is still used by many authors. The principle is best exemplified by the story of Johnson handing a team of design engineers a handful of tools, with the challenge that the jet aircraft they were designing must be repairable by an average mechanic in the field under combat conditions with only these tools. Hence, the "stupid" refers to the relationship between the way things break and the sophistication available to repair them. The acronym has been used by many in the U.