International Communication : Continuity and Change epubDaya Thussu's International Communication is an excellent introduction to global media or international communication. It has excellent historical analysis, somewhat focused on the British Empire and its colonies, but quite comprehensive. It covers all the major issues well and is quite comprehensive. It uses key case studies well and should intrigue both students new to the subject, as well as more advanced readers. Carter, Sr.
International Communication: Continuity and Change
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International communication also referred to as the study of global communication or transnational communication is the communication practice that occurs across international borders. As a field of study, international communication is a branch of communication studies , concerned with the scope of "government-to-government", "business-to-business", and "people-to-people" interactions at a global level. Due to the increasingly globalized market, employees who possess the ability to effectively communicate across cultures are in high demand. International communication "encompasses political, economic, social, cultural and military concerns". Efficient communication networks played crucial roles in establishing ancient imperial authority and international trade. The extent of empire could be used as an 'indication of the efficiency of communication '.