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Event management & event tourism
Event tourism is both a field of study and a globally significant sector of the economy. It can be defined and studied by reference to its supply side Getz , Event tourism at a destination level is the development and marketing of planned events as tourist attractions, catalysts, animators, image makers, and place marketers. This process includes bidding on, facilitating and creating events, and the management of portfolios of events as destination assets. For individual events, event tourism means taking a marketing orientation to attract tourists, sometimes as an additional segment and sometimes as the core business. From the demand side, event tourism refers to the propensity of travel to attend events, both on the part of dedicated event tourists who are motivated to travel for specific events and other tourists who attend events while away from home Getz , Skip to main content Skip to table of contents.
Impact assessment can be highly technical and complex, requiring a broad knowledge base and diverse skills, but like evaluation, it is a process fraught with philosophical, technical and political perils. Why is it done, by whom, and how, must be carefully planned. Accordingly, a strong theoretical base is needed by all IA practitioners. Whilst economic impacts have received a great deal of attention, with sufficient material available to guide all applications, for social, cultural and environmental IA the theory and practice has lagged. In the context of Triple Bottom Line, social responsibility and sustainability approaches most of the available literature is on normative goals such as going green, meeting sustainability standards , the nature of positive and negative impacts a descriptive approach or based on public input , or theory about how impacts occur; very little theory development or praxis has been directed at impact assessment for these applied fields.
Event management and event tourism. The p Download PDF. Recommend Documents. Event Management and Sustainability.