A triple test for behavioral economics models and public health policy
Preventive care during pregnancy and infancy has been shown to improve health outcomes and be cost-effective, but such care is not always received. Learn how public health leaders can leverage behavioral sciences principles to help low-income families receive preventive care during these critical years. Imagine you are an obstetrician. A woman comes into the hospital in active labor. Before going in to greet her, you look at her chart and learn that she is 29 weeks pregnant.
The field of behavioural economics can tell us a great deal about cognitive bias and unconscious decision-making, challenging the orthodox economic model whereby consumers make rational and informed choices. But it is in the arena of health that it perhaps offers individuals and governments the most value. In this important new book, the most pernicious health issues we face today are examined through a behavioral economic lens. It provides an essential and timely overview of how this growing field of study can reframe and offer solutions to some of the biggest health issues of our age. The book opens with an overview of the core theoretical concepts, after which each chapter assesses how behavioral economic research and practice can inform public policy across a range of health issues.
Behavioral Economics and Public Health is the first title to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change. In addition to providing a primer on the behavioral economics principles that are most relevant to public health, this title offers details on how these principles can be employed to mitigating the world's greatest health threats, including obesity, smoking, risky sexual behavior, and excessive drinking. With contributions from an international team of scholars from psychology, economics, marketing, public health, and medicine, this title is a trailblazing new approach to the most difficult and important problems of our time. Christina A. Chan School of Public Health.