Advertising theory and practice pdf
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Foundations of advertising theory and practice by S.A. Chullawalla
Skip to search form Skip to main content. Faber Published DOI: The actual elements that make advertising unique are often ignored in this work. It is proposed here that advertising theory and research needs to become more focused on what makes advertising a distinct phenomenon and these elements need to be incorporated in our thoughts and research. View PDF.
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20.12.2018
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(PDF Download) Advertising Research: Theory & Practice (2nd Edition) PDF
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