Advertising and integrated brand promotion book
MARKETING AND PROMOTION - Terrible Writing Advice
Chris Allen, Ph. He has also held faculty positions at Northwestern University and the University of Massachusetts at Amherst. His research has investigated the influence of affect and emotion in decision-making and persuasive communication.
ISBN 13: 9780324289565
Thomas C. O'Guinn, Ph. O'Guinn has published widely. He has served on many editorial and advisory boards, and his research has won several awards. He has assisted several major marketers with their advertising and marketing. He has never owned a mini-van. Chris Allen, Ph.
The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads. The table of contents follows the same process as an advertising agency. Like other aspects of business, good advertising is the result of hard work and careful planning. The new edition of Advertising and Integrated Brand Promotion illustrates how to best accomplish this. Thomas C. Thomas has published widely.
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