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A Random House, Penguin, Simon and Schuster and Icon Books Haul
OBITUARIES : Leon Shimkin; Owned Simon & Schuster
A resident of Larchmont, N. Tireless and hard-driving, Mr. He was also one of the founders of Pocket Books, the company's mass- market paperback division. Shimkin - who said his aim was to combine ''the creative art of publishing with the science of commerce'' - had played a major role in transforming book publishing from a cottage industry to big business. Until he became ill last winter, Mr. Lincoln Schuster, partners in the new publishing firm that bore their names.
Pocket Books produced the first mass-market , pocket-sized paperback books in the United States in early and revolutionized the publishing industry. The German Albatross Books had pioneered the idea of a line of color-coded paperback editions in under Kurt Enoch , and Penguin Books in Britain had refined the idea in and had one million books in print by the following year. Pocket Books was founded by Richard L. Simon , M. Priced at 25 cents and featuring the logo of Gertrude the kangaroo named after the mother-in-law of the artist, Frank Lieberman , Pocket Books' editorial policy of reprints of light literature, popular non-fiction, and mysteries was coordinated with its strategy of selling books outside the traditional distribution channels.