20 Differences between Advertising and SalesmanshipAdvertisement and salesmanship: Advertising: Advertising is a form of communication used to persuade an audience viewers, readers or listeners to take some action with respect to products, ideas, or services. Most commonly, the desired result is drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various media; including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages. Arenes Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people for example, politicians and performing artists , goods and services, organizations of all kinds, and works of art or entertainment. From a marketing perspective, publicity is one component of promotion which is one component of marketing. The other elements of the promotional mix are advertising, sales promotion, and personal selling.
ADVERTISING VS. PERSONAL SELLING IN HINDI - Marketing Management (MM) - BBA/MBA/Bcom
20 Differences between Advertising and Salesmanship
Selling is a two-way relationship. It benefits the buyer and therefore benefits the salesman himself. A salesman should have specialized knowledge of the commodity he is selling. A salesman should have a complete knowledge of the market conditions. He must be adept in the art of presentation. Advertising differs from salesmanship in many respects. The main differences between advertising and salesmanship are:.
Salesmanship is one of the skills used in personal selling. If you are a prospective salesman or wish to improve your salesmanship then this is the course for you. The salesman of today has to react and interact in any different ways to many different people. Apart from the knowledge of the product, a salesperson has to be a psychologist with one prospect, a human computer with another, an adviser with another, and at the same time a friend with some buyers. Salespersons must adjust their personalities on every call.
Seller Rating:. Beige cloth covers with red titles to front and spine. Small pencil scribble to top of front cover. Pen inscription to front pastedown. All else internally clean and tight.